PROMOTION

Goal:  To market the Jefferson area by establishing a unified image and encouraging an exciting variety of activities for the community.

Promotion Projects:

• Jeff from Jefferson videos
• Amazing Race for Charity events in 2018 & 2019
• Scarecrow Invasion ~Movie Edition in 2019
• Trick or Treat Around the Square- annually
• Annual Christmas Tree Lighting event – annually
• Frequent Facebook posts & boosts for Shop Local
• Swag bags for visitors
• Masonic Lodge window displays
• Historical plaques on downtown pillars
• Jefferson, IA app coordination & updates
• Smithsonian Institution HomeTown Teams exhibit at Museum in 2018.
• Hit a Homerun promotion
• Party in Arch Alley in 2018
• Cash Mobs
• Merchant Minute videos
• Summer Selfie Safari
• Way-finding signage collaboration
• Collaboration of tourism efforts
• Believe In campaign
• Historical Plaque Walk in 2016
• ISU Retail Scapes Studio
• Google workshop on “Let’s Put Jefferson on the Map” in 2016.
• Pedal Jefferson promotion in 2016
• Greene Bell Pepper Challenge in 2015
• Social Media team to work with business owners in 2015
• Cross promotions
• Fall Into Jefferson promotion
• Image Assessment of Jefferson in 2015